Cash & planning
Understand your runway, build a useful forecast and see the financial implications of your choices.
For SaaS & AI businesses
Better numbers.
Clearer decisions.
Fractional CFO support for founders and leadership teams who need more finance capacity, investor-ready reporting and the information to make their next move with confidence.
Discuss a future engagement Senior finance support, shaped around your business.A finance partner for growth
Your business needs more from finance than a record of what has happened. It needs information you can use to decide what happens next.
Where I can help
The right finance support, at the right time.
Whether finance sits with you, your accountant or a growing team, I can help you build the capacity and insight the business needs.
Investor-ready reporting
Bring management accounts, metrics and board reporting together so you can explain performance and prepare for investor conversations.
Commercial decisions
Use customer profitability, unit economics and investment cases to inform pricing, priorities and product go/no-go decisions.
Finance capacity
Strengthen the finance function and improve the processes behind the numbers, without assuming there is one right team for every business.
The way I work
Experienced finance leadership, with a practical approach to AI.
I combine senior finance leadership with hands-on delivery. Where it is useful, I design and supervise AI agents to help with repetitive finance work.
I review their outputs, remain accountable for the work and keep a traceable audit trail. The aim is to give your team dependable information and more capacity for decisions.
Human reviewClear accountabilityTraceable work
A little about me
I'm Joe.
I’m an ACA-qualified finance leader. I’ve built finance functions in growing businesses, supported investor reporting and funding processes, and developed controlled AI-enabled finance workflows with human review.
I work with founders and leadership teams who want finance to do more than report on the past. The right place to start depends on your business and the decisions in front of you.
Start a conversation
Let's talk about what your business needs.
Tell me a little about the decisions or finance challenges on your mind. We can discuss what support might be useful and when.